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MAX WEISS
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Campaign Plan for JB Pritzker for Governor

This was a semester long team project for the class campaigning to win. For the projects, our group did a full statewide data analysis of the Illinois electorate as well as a deep dive into prior Illinois gubernatorial elections. Then, using persuasion, media market information, and advertising costs, created a robust statewide messaging and advertising campaign, including the production of two mock television ads. This was by far one of the most difficult, yet rewarding and engaging projects I have ever worked on. 

Ad 1: "With"

Part 1: Electoral Analysis 

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Excel Data

Ad 2: "Record"

Part 2: Message Formation

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ps411_excel_data.xlsx
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File Type: xlsx
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