This was a semester long team project for the class campaigning to win. For the projects, our group did a full statewide data analysis of the Illinois electorate as well as a deep dive into prior Illinois gubernatorial elections. Then, using persuasion, media market information, and advertising costs, created a robust statewide messaging and advertising campaign, including the production of two mock television ads. This was by far one of the most difficult, yet rewarding and engaging projects I have ever worked on.
Ad 1: "With"Part 1: Electoral AnalysisExcel Data |
Ad 2: "Record"Part 2: Message Formation |
| ps411_excel_data.xlsx |
